The automotive industry is one of the essential industries in the world. It employs millions of people and accounts for trillions of dollars in economic activity. There are many different automotive industry segments, including manufacturing, sales, and service. Among these sectors, sales are the main reason the industry is worth more than $100 billion.
However, it’s also the most competitive, with over 18,000 car dealerships in the country. If you want to stay ahead of the competition, you need to find ways to sell more cars. Here are five ways to do that:
Offer Free Exams
Complimentary exams are a great way to get customers in the door. There are various exams you can offer. One of the best you can offer is for those part of the younger audience.
Learning how to drive early is something that many parents want for their children. The learner’s permit exam is the first step to getting a driver’s license. It allows teenagers to practice driving before they take the road test.
By offering a free learner’s permit exam, you can bring in more customers and get them interested in buying a car from your dealership.
Defensive Driving Courses
There were more than 35,000 fatal car accidents in the United States in 2020. Unfortunately, many of these accidents were caused by people not paying attention to the road.
You can help decrease the number of accidents by offering defensive driving courses at your dealership. These courses teach people how to drive defensively and avoid accidents.
Not only will this help keep people safe, but it will also make your dealership more attractive to potential customers.
Car Maintenance Courses
Cars are becoming more and more complex. As a result, many people don’t know how to maintain their vehicles properly.
You can offer car maintenance courses at your dealership to teach people how to take care of their cars. These courses can cover topics like changing the oil, checking the tire pressure, and jump-starting a car.
Not only will this help people keep their cars in good condition, but it will also show them that you’re a dealership that cares about its customers.
If you want to keep these classes cheap or free, consider partnering with a local driving school.
Offer Competitive Financing
One of the main reasons people buy cars from dealerships is because of the financing options. Dealerships typically offer financing that is better than what people can get from banks or credit unions.
If you want to sell more cars, you need to offer competitive financing. This means offering low-interest rates and flexible payment plans.
You can also offer special deals for those who finance through your dealership. For example, you could provide a free year of oil changes or a discount on car insurance.
By offering competitive financing, you can attract more customers and get them to buy cars from your dealership.
Start Selling E-vehicles
Electric vehicles are the future of the automotive industry. They’re more efficient than traditional gasoline-powered cars and emit fewer greenhouse gases.
As electric vehicles become more popular, you must start selling them at your dealership. This will show potential customers that you’re a dealership ahead of the trends.
You can start by selling a few electric vehicles and then increase your inventory as demand increases. As more and more people start buying e-vehicles because of the growing environmental problems, the more sales your dealership will make.
Invest in Digital Marketing
If you want to sell more cars, you need to invest in digital marketing. This is the best way to reach potential customers and get them interested in your dealership. There are various digital marketing options you can do. The first is free, and that is social media.
Social Media Marketing
Social media is one of the most powerful digital marketing tools. It allows you to reach a large audience with little effort. You can use various social media platforms for marketing your dealerships, such as Facebook, Instagram, Twitter, and Snapchat.
The key to social media marketing is to post engaging content that will get people interested in your dealership. You can post photos and videos of your cars, as well as special deals and events you’re having.
You should also create ads that target potential customers in your area.
Digital advertising is another effective digital marketing tool. You can use various platforms for advertising your dealerships, such as Google AdWords, Bing Ads, and Facebook Ads.
When creating ads, you must ensure they’re attention-grabbing and relevant to your audience. You should also target potential customers in your area.
Investing in digital marketing can reach more potential customers and sell more cars.
The automotive industry is constantly changing, and so are the ways dealerships need to adapt to stay ahead of the curve. By following these five tips, your dealership will be more competitive, bring in more customers, and make more sales.